In this blog post, I will discuss about how our project idea has evolved into where it is today and share with you my perspective as one of UNLAX’s members.

The development of UNLAX has been a memorable journey thus far, especially when looking back at the numerous iterations it took for our team to pull through. In hopes of fulfilling some social utility that would benefit us and prove as a relevant digital artefact, we figured out that our calling was to identify ways to help fellow students like ourselves have a smoother and relaxing studying experience despite the fast-paced and competitive society in Hong Kong.

The UNLAX team has designed the digital artefact with the concept of F.I.S.T in mind. We have proven that we were able to provide weekly updates with procedures that can be done fast. Our budget has also been kept inexpensive, as our aim was to locate cost-effective study spaces. To keep the digital artefact simple and tiny, our initial plans for having multiple social platform coverage has been reduced to only the Instagram and our blog which we can manage without requiring too much time or resources. We have also effectively distributed our members into suitable roles with the division of labor in order to accomplish an effective teamwork in carrying out the UNLAX project.

Though our ideas had many reiterations thus far, we kept a few fundamental ideas consistent to the end. Firstly, it is the blog. It is certainly debatable whether it is necessary, but we needed a platform that can archive and store in-depth reviews for our interested followers that are looking for a study space to stay. Instagram comes into play here, as our main means of promotion. Instagram has the biggest outreach to our target audience as a major social platform, so we have uploaded eye-catching pictures and even included animated maps to the study spaces as a quick guide for our followers to refer to.

On the production side of the team, my role is to provide promotional videos which also contain quick informative bits about the location while also showing the beauty of the interiors. These videos can mostly be seen on the review blog website. I believe showing these series of works I’ve made proves reminiscent of the FEFO concept, where one should fail early and often in order to achieve success in the long run.

At first, I must admit that I did not have a clear idea of what to do but I had to produce a promotional video nonetheless in my personal vision. But every beginning has its flaws, and as FEFO (Fail Early, Fail Often) had taught, I was able to learn more ways in improving my promotional videos for the team. The problems that my first video initially had was that it was too long (being a minute long) and it did not have the UNLAX logo stick throughout the video. The prices were also not really shown until a long period of time later.

This video set the standard for UNLAX’s future promotional videos, because it is the reiteration that fixes the problems of my previous promotional videos. Around 30 seconds was the perfect length as the middle ground between my first and second video which were too long and too short respectively. This iteration introduces each room while also providing sufficient information in an aesthetically pleasing way.

Thank you for reading my blog post, and please continue to look forward to UNLAX’s service!